Women Spotlight: How Sally So’s Personal Health Battle Inspires a First-of-Its-Kind Wellness Platform

The celebration of Women’s History Month doesn’t stop. All year round, society spotlights women who have made an impact on their respective industries through their passion and expertise. Starting off April, one woman is making waves in the health and wellness industry by using her health challenges as an inspiration to build a platform that promotes more comprehensive health insights.
Sally So, CEO and founder of Genomii, has turned her personal struggle with eczema into a platform offering personalized health insights. This platform empowers individuals to manage their health more effectively.
Genomii, a multimodal health analysis platform, uses artificial intelligence (AI) and genetic data to provide hyper-personalized recommendations for wellness. The platform reflects So’s belief that understanding the interplay between genetics and environment is key to managing health effectively.
Her journey from struggling with a debilitating condition to founding a company that redefines wellness highlights her resilience, innovation, and purpose-driven leadership.
So Turning a Challenge into an Opportunity
Sally So’s professional background spans over two decades in public relations, marketing, and finance. With an MBA from Lansbridge University and advanced certifications from institutions like Harvard Medical School, she has always been driven by a hunger for growth and career development. However, her career trajectory was often disrupted by the physical and emotional toll of living with eczema—a chronic skin condition that affects millions worldwide.
Eczema’s impact on So’s life went beyond physical discomfort. It affected her confidence in professional settings and caused significant stress as she navigated treatments that often yielded limited results.
“Eczema was more than just a skin condition for me—it was a barrier to living my life fully,” So recalls. “I realized there was a need for a solution that didn’t just treat symptoms but helped people understand the root causes of their conditions.”
This realization became the idea for Genomii. So saw an opportunity to create a platform that could analyze the unique interplay between genetics, lifestyle choices, and environmental factors, empowering individuals to manage their health proactively rather than reactively.
Exploring How Genomii Works
Sally So’s belief in the critical role of genetics and environment in shaping health outcomes became the foundation of Genomii. She envisioned a platform that could simplify complex health data into actionable insights, enabling users to make informed decisions about their well-being.
“Health is deeply personal,” So explains. “Your body’s responses to conditions like eczema are influenced by your unique genetic makeup and how you interact with your environment. I wanted to create something that could unlock these insights for everyone—not just those with access to specialists.”
Genomii achieves this through its multimodal technique, integrating lab results, genetic profiles, wearable device metrics, and lifestyle data into a single platform. The AI-powered wellness app generates tailored recommendations that adapt in real time as users input new information. For example, if someone logs changes in their diet or skincare routine, Genomii recalibrates its guidance to certify it remains relevant and effective.
The platform also includes clever features like digital twins—virtual representations of users’ health profiles—that simulate potential outcomes of various lifestyle choices. This empowers users to experiment with different perspectives on wellness without the risk of trial-and-error methods.
So emphasizes, “It’s one thing to know your genetic predispositions; it’s another to understand how they interact with your daily habits. We aim to make these insights practical and actionable so that users can take control of their health journeys.”
A Door for Better Wellness Discussion
Sally So’s vision for Genomii extends beyond launching a new platform; it invites a broader conversation within the health and wellness community. As the platform provides hyper-personalized health insights, So creates an opportunity for both healthcare leaders and everyday users to share more nuanced experiences and insights.
Through Genomii, So encourages a shift from generic advice to tailored discussions, where individuals can explore how their unique genetic profiles and lifestyle choices impact their well-being.
So actively engages with the Genomii.ai community, gathering and analyzing data, trends, and different perspectives and leading brainstorming sessions as she collaborates with tech experts, partners, and staff. This builds a community where people can learn from each other’s successes and challenges, which can be valuable in further developing the platform.
Additionally, as a wellness advocate, So sees Genomii as a tool to inspire individuals to seek out performance-boosting leisure activities that align with their personal health profiles.
In an article for Global Healthcare Magazine, So shares how during her off hours, she cherishes time with her family and practices meditation to rejuvenate her mind. So believes these small but consistent healthy habits are essential for maintaining a healthy holistic lifestyle.
A Vision Rooted in Resilience
Reflecting on her health journey from struggling with eczema to founding Genomii, Sally So shares how it taught her resilience and forced her to look deeper into what her body needed and how she could adapt her environment to support her health.
She mentions, “These past experiences with how I look wellness and health today allow me to stay true to the values I champion at Genomii, creating a positive and sustainable outlook to work and life.”
This Women’s Month, Sally So is an inspiring example of how personal challenges can fuel meaningful change—transforming lives for oneself and countless others worldwide.
The article is from LA WEEKLY